Three Things

Sears Spyware

“It’s not that Sears fails to notify users it intends to spy on them. Indeed, the email sent to users states that the application “monitors all of the internet behavior that occurs on the computer on which you install the application, including…filling a shopping basket, completing an application form, or checking your…personal financial or health information.”

The rub is that this unusually frank warning comes on page 10 of a 54-page privacy statement that is 2,971 words long. Edelman, who is a frequent critic of spyware companies, said the Sears document fails to meet standards established by the Federal Trade Commission when it settled with Direct Revenue and Zango over the lack of disclosure about the extent of their snoopware.”

Secret Crush on Facebook

“Unlike many social worms, the ‘Secret Crush’ propagation strategy does not rely on phishing or any sort of user-space customisation feature abuse. Rather, it relies on pure social engineering which is based on simple manipulation strategies such as ‘escalation of commitment’. Since users have freely chosen to install the widget at the cost of disclosing their personal information, psychologically speaking it is difficult for them to stop the process at that point.”

And now, something completely different from Mr. Cringely.

“Predictions 2.0: Things that will make you Cringe in 2008

It’s fun, it’s easy, and virtually everybody else does it, so why not Le Cringe? I whipped out the Oujia Board, spit into some tea leaves, examined a few goat entrails, and came up with some of the big trends in tech that will come to pass over the next 12 months. Some may surprise you; others are, well, utterly predictable…

…Apple goes bananas. The first phones based on Google Android will appear, though they will be easily outsold by Apple’s yet-to-be-officially-announced 3G iPhone. Steve Jobs will then sue this blog for revealing that piece of information, claiming it is a trade secret that could only have come from sources inside Apple. Shortly thereafter Jobs will shock the world by announcing that he is retiring as CEO of Apple Inc. He will name the Fake Steve Jobs as his replacement, who will then sue this blog for revealing that piece of information.”

I am Jon, and my vacation is almost over… thanks for waiting.

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AdaptiveBlue – SmartLinks And Things


Things, Connected To Things

You guys might wonder that I even care about SmartLinks, from AdaptiveBlue. I seldom, if ever, mention restaurants, books, recipes, movies, or any of the other things that Smartlinks are currently set up to work with. So why do I care?

Look at that last link up there again. Right there is your answer. I care because SmartLinks is about things, things you might already know a bit about, things you might want to know just a little more about. SmartLinks gives you that little more, just when you want it. And even on a site like Wordout, you never know when I might slide in some obscure Waffle House reference. Or I might refer to Hemingway, or decide to talk about how Google’s stock has never split. Yeah, I might do something like that.

Welcome To The Future

But that’s not the whole story. You see, the internet is more than just these screens flashing by in front of you. All these screens represent some thing, behind the images, beyond the words. It’s these things which are important to us, not these screens. And some things are connected to other things. We know that, but until now, our computers haven’t been able to make that distinction. SmartLinks begins to change all that.

AdaptiveBlue’s vision is to enable us to interact with these things, by providing quick relational links which understand that this is a book, and this is a movie made from the book, and this is the guy who starred in it. SmartLinks is the first tool to do that, and get it right.

In the email interview with Fraser Kelton, we talked a bit about SmartLinks. Here’s a short snippet:

Wordout: SmartLinks are automatically generated to find more info on the linked site. Does the linked site need to be a book, movie, music,stock, etc..?
Fraser
Fraser
: No, SmartLinks currently support 10 categories of objects. You can see the entire list here. We’re focusing on the most popular categories that individuals care the most about. Solving the semantic problem for the entire web, across all verticals, is difficult and won’t be realized for an awfully long time. We believe that bringing semantic understanding to a few critical, well defined, verticals isn’t just pragmatic but also delivers a lot of end-user benefit today.

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Wordout: Some people might think there’s money to be made off advertising for Amazon and the others. Can a SmartLinks user get in on this and share some of that bounty?

Fraser: Bloggers can enter a number of affiliate ids when they install the products on their site and earn 100% of affiliate revenue that is earned. AdaptiveBlue does not take money for placement of the links in the pane, we earn money from affiliate fees.

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Wordout: My site shows that nearly 70% of all my visitors are using Firefox. Can the BlueOrganizer addon enable a user to place SmartLinks on their MySpace or Facebook profile?

Fraser: Currently we support SmartLinks and SmartLink widgets on Typepad, Blogger, WordPress, Tumblr, general web sites, squarespace, etc. but we don’t currently support MySpace or Facebook. We’re working on a solution for these publishing platforms.


Verticals

Installing SmartLinks on your blog or site literally takes less than 2 minutes, if you really take your time. And you’ll never have to go back and mess with it. If you want to customize your links, you can. If you want to make money off your links, you can. If you want to know if anybody is using your links, with the new Dashboard feature, you can. If you just want to provide a valuable service to your readers, you can.

The future of the internet is in getting past the screen and touching things, manipulating them, using them. It will take some time and alot of genius and luck to make it work, but it will happen. SmartLinks scratches the surface, shows us what is possible, if we’ll just do it. Think of the “verticals” Fraser talked about as the pillars holding up a great roof. SmartLinks begins to build those pillars and fill them in with walls. One day soon, when enough of the pillars have been built, the roof will be set on top of them, and the world will have changed before us.

I hope you’ll go back and read that last paragraph again, especially the last sentence. Take it with you. Walk around with it for awhile. Think about it.

Tomorrow we’ll be looking into BlueOrganizer, the best way I know of to manage and share your bookmarks and favorite places with the world. Click back to Wordout to see just a little more of the future unfold.

I am Jon, have been and always will be.

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AdaptiveBlue’s Fraser Kelton Gets The Wordout

Team Focus On The Individual

If you haven’t read yesterday’s piece on AdaptiveBlue’s team, you really ought to go there and check it out. These guys are real rockstars of the web, innovators who strive for perfection with a vision that gives you, me and everybody we know, more control over our information, our web experiences, and in the end, our lives. The AdaptiveBlue vision blends the utility and entertainment of the web seamlessly, invisibly, with our everyday world.

I was lucky enough to get an interview with Fraser Kelton, Director of Business Development, via email as he was recently flying to New York. Here are a few highlights:

Wordout: I understand that there’s only 6 of you. Just who are you guys and how can you get so much done with such a small team?

Fraser: When I joined the team two things strongly resonated with me. The first was how proudly Alex spoke about his strategy of hiring the best individuals for the team regardless of where they were located. Members of our team live in New York, Maryland, and Paris and Hamilton. The second thing that resonated with me was how highly Andy, Rion, Karen and Jeff spoke of Alex and the teams that he builds.
Being dispersed has its challenges but we’ve adopted a number of new innovations to make our lives more efficient. Basecamp, by 37Signals, acts as our communication hub and is a hive of activity that hums with activity 24 hours a day.
If you read Alex’s latest post on engineering tips for startups you’ll better appreciate AdaptiveBlue’s approach to building out our vision. The biggest thing is that everyone on the team brings it in a big way and is passionate about the future that we’re building.


Wordout
: Several companies provide similar products to yours. What sets AdaptiveBlue apart from the pack?

Fraser: First and foremost it’s the team.
On the technology side we have a few powerful pieces of technology that differentiate us. Our lightweight, top-down ability to understanding the semantics of every day objects across the web is huge. We’re able to understand meaning, and can then create contextually correct connections. Alex’s founding vision was to create a smarter browsing experience by leveraging semantics and personal attention – we continue to build towards this exciting future and the columns that form the foundation for the future of the company are starting to take shape.
We’re also focused on the individual, which is a major differentiator. Many companies focus on technology first, and people become secondary concerns. We believe that if high user benefit is not delivered then the value of technology is minimal. This belief about the importance of people is visible from the level of support offered (not many other company’s have the CEO handling front-line customer support chats) to how we handle an individual’s data.

Wordout: Alex has written about turning web sites into web services. Hasn’t that term been applied, for the most part, to online retailers who might gain by having more sales? By installing SmartLinks on a blog, doesn’t this essentially turn that site into a web service as well, with the product being the content and the payoff being (hopefully) an increase in readership?

Fraser: Turning web sites into web services is related to having an interface by which people can [interact with] it. In a way, we are doing that via both SmartLinks and BlueOrganizer but not as directly as something like Amazon. A better way of putting what we are doing is automatically connecting web sites via context.

Wordout: We hear alot about the Semantic Web but many of us are not really sure what that is. What is it, and where does AdaptiveBlue fit into it?

FraserFraser: So first of all the tech community is in an odd place around definitions when it comes to all of this. “Semantic Web” is one very well defined thing, whereas a semantic web and semantic apps have other, different, meanings. The real promise in all three is in the ability to understand meaning and providing correct connections. Understanding that a page on linkedin is about an individual – and the person happens to be the same individual on pages on facebook, on myspace or wherever… is a powerful and useful thing. The same is true about objects – knowing that an object on a blog is the same object that’s on Amazon, is the same object that’s on a completely different website, is a wonderful thought to play around with. As the web of pages fades away to a web of things the future becomes exciting.

Wordout: Does AdaptiveBlue collect information on how a particular user might be employing SmartLinks or BlueOrganizer? If so, what do you do with that information? Can you personally identify where the info came from?

Fraser: Yes, we are currently collecting several types of information. First we are collecting anonymous usage of the organizer, just to improve the use of the product. We are also tracking clicks on SmartLinks for the same purpose. In the future we will be doing more with attention information, but our motto is to always put the user in control – if they are not interested in utilizing their attention information we respect that.

Wordout: How will all this semantic web stuff affect privacy and security on the web?

Fraser: Implicit and personalization technologies are going to have a major impact on privacy and security and there will be a lot of interesting discussions and debate occurring around these two areas, moreso than semantics. The key to all of this is to make the user have control over their data and information. Take the recent issues around Facebook’s Beacon – an implicit technology – a major source of the backlash was the implementation. They made it opt-in for companies and opt-out for the individual consumer. That’s backwards from how it has to be; the users [need to] have full control over their individual data.

Wordout: What’s the next step for AdaptiveBlue? Where are you guys going with this?

Fraser: Everyone on the team – Alex, Andy, Rion, Karen, Jeff and myself – are deep thinkers and dreamers who find ways to implement the vision in a pragmatic way. We’re building a number of exciting columns that support a cohesive strategy right now. If you let your imagination wonder to the edges of what can happen when the potential of the columns are connected … you’ll start to see our vision.

Be sure to click back to Wordout Wednesday for the review of SmartLinks, and we’ll dig just a little deeper into this Semantic thing. Until then,

I am Jon, and I’m closing my eyes and letting my imagination wander, and wonder.

.Find another great Fraser interview at leonho.com

AdaptiveBlue – One Cold November Night

One Saturday Night In November

When Alex Iskold found me, I was messin’ around with his stuff. I don’t know how long he watched me there, or how he even knew I was there in the first place, but eventually he sent me an email that paraphrased, politely said, “Hey, what’re you doin’ with my stuff?”

A Quick Bit Of Background
Several readers had told me they never looked at my links because the links looked like ads, so I was trying to find a better way to display my links. I had come across SmartLinks, which led me straight to BlueOrganizer and the BlueOrganizer Badges. You’ll see one in the sidebar here, down below. I quickly grabbed the little badge and started toying around with it. I’m like that sometimes. I get wrapped up in seeing if I can make some piece of software do what it wasn’t exactly designed to do. I can’t write the stuff, but I can certainly drive it around the track.

The BlueOrganizer Badge from AdaptiveBlue seemed to be exactly the thing I was looking for, but for some reason (most likely a result of my fiddling) it just wouldn’t load the images. By the end of the night Alex had gotten several other key team members from AdaptiveBlue on the problem. I walked away from it about 2am, with this vision of people being dragged into the office on Sunday morning, bummed at having to be there. Little did I know how wrong that vision was.

Sunday morning I overslept and was rushing to catch up all day. I didn’t get to work at Wordout until about 3pm. I sat down and pulled up the site. The BlueOrganizer Badge splashed all 4 windows and, whoa, the images were there. Alex, Karen, Andy and the team at AdaptiveBlue had worked some magic and this little jewel was doing exactly what I had hoped.

So Just Who Are These Guys?

Rockstars. That’s who they are. These guys are the best in their field, each with a rare drive and determination to make a difference. Of course, I may be biased. You tend to get that way when you engage this team.

Theirs is a vision where the end user is in control of their own information. In the AdaptiveBlue universe, the experience of the web is determined by people, interacting with columns of interconnected things. Life on the net takes one step closer to becoming transparent in our real lives, becomes a tool for efficiency, choice and entertainment.

As Fraser says in our interview (tomorrow), “Everyone on the team – Alex, Andy, Rion, Karen, Jeff and myself – are deep thinkers and dreamers who find ways to implement the vision in a pragmatic way… If you let your imagination wonder to the edges of what can happen when the potential of the columns are connected … you’ll start to see our vision.”

The AdaptiveBlue Team

AlexAdaptiveBlue is headed up by visionary Founder and CEO Alex Iskold. This isn’t his first time around the block. His previous startup, Information Laboratory, was later acquired by IBM. Alex is a regular contributor to the influential blog, ReadWrite Web. He also publishes his own Technology Blog and regularly posts on the AdaptiveBlue BlueBlog. He does all this when he’s not solving weird customer service problems on the weekend.


Andy


Chief Quality Officer Andy Roth troubleshoots, tinkers with, smashes and generally does his best to break the BlueOrganizer. A frequent speaker at trade functions and with 10 years of experience, he’s just trying to make sure we never have a bad BlueOrganizer day.

Rion

 

Rion Nakaya is VP of Design and User Experience. That’s short for saying that she’s the one who looks at the products, the website, every-public-thing that you and I ever interact with, and then she works with the technical, design and business sides of the company to make every experience we ever have with AdaptiveBlue a great one.


Karen

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As Director of Engineering, Karen Teng “leads the development effort on their mission to add to and improve BlueOrganizer.” So that’s who fixed my Badge that Sunday, a month ago. Thanks Karen!

Jeff

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Software Engineer Jeff Condal joined the team after spending his early career writing Enterprise Java Applications for large banks. I am starting the rumor right here, that he may have been born with a microchip in his brain, bringing with him “programming experience that dates back to childhood”.

Fraser Kelton is Director of Business Development and may be the only competition I have in the “Who can write the longest sentence?” category, but he writes them so well, I just want to quote him here, from the AdaptiveBlue website:

Fraser

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As Director of Business Development Fraser is passionate about building. He spends his days building community, relationships, strategy, and, well, a business. He joins AdaptiveBlue from Trivaris, a Canadian seed-stage investment firm, where he was Director of New Ventures and developed strategy for portfolio companies as they commercialized innovative ideas into scalable businesses.
Fraser holds a degree in Applied Economics from Queen’s University, blogs regularly at his personal blog, Disruptive Thoughts, is a marathon runner, and struggles to write third-person, 100 80 word bios.


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I love his humor.

I was lucky enough to get an interview with Fraser Kelton via email as he was recently flying to New York. Be sure to come back later for the highlights of that interview, and all week for Wordout reviews of SmartLinks, BlueOrganizer and the BlueOrganizer widgets.

I am Jon, and oh yeah, I’m a fan.

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Nerdfighter Power Project For Awesome!

Thanks to ReadWrite Web for pointing us at this neat story about Brotherhood 2.0, two brothers who decided to communicate only through online video for a year:

Hank, who is an environmentalist and the chief geek at EcoGeek, and John, who writes for young adults and is the author of Looking for Alaska, An Abundance of Katharines, and the upcoming Paper Towns (September 2008), decided that they were going to go 365 days with only textless communication (which means no email, no instant messaging, no texting, but very infrequent phone calls for logistical purposes) by using their video blog, Brotherhood 2.0, and posting videos back and forth. 11 months and 18 days into their experience, they launched their “Project for Awesome.”

The Project For Awesome turned out awesome. The plan was this: take over the 4th most popular destination on the internet in a 24 hour period, and generate as much cash donations to charity as possible. Well, it happened, just as they planned. Brotherhood 2.0 has taken over YouTube. Watch this video, called Nerdfighter Power Project For Awesome, to see how 2 brothers orchestrated the taking over of YouTube in a 24 hour period.


Brothers

UPDATE: It’s been over two days since they took over, but looking at today’s page, it seems to still be going strong.

I am Jon, and I think the brothers is cool.

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Google Adsense Makes No Sense

Riddle Me This

I just want to call your attention to the Google Adsense ad down on the sidebar here. (You only see the ads on the main page, not the single post view. To get to the main page, click on “Wordout” or “Home” up above.)

Awhile back, I thought it would be nice to show you who around the world was looking at Wordout, so I put the “Getting Wordout, Around The Earth” cloud over there in the sidebar. A few days after that, my Google Adsense ads became pointless. It seems that with cities like Øksendrup(Denmark), Umeå(Sweden) and Skövde(Sweden) displayed on the page, Google chooses to serve up ads in foreign languages.

And it’s not just cities. When the article “Festival of Lights” was published here, suddenly there was an inordinate number of Hanukkah ads, displayed quite properly in Hebrew. Even though Hanukkah has finished for this year, the ads still appear. (And I still can’t get the Hebrew translations to work!)

At first, I didn’t mind ads written in languages that not only I, but many of you cannot read. It was something of a novelty. But it’s starting to borderline on just plain dumb. Each day Wordout pages are viewed in several different languages. I see that in my stats from Feedburner and Google Analytics. But the overwhelming majority of readers view this site in English. I’ve been able to translate some of these ads using Russian as the base language.

They’re Getting Clicks… Or Are They?

So why are the overwhelming majority of my Google (image) ads served up in Russian, or Hebrew? In context, less than 1% of the text on this site has been written in a language other than English. Plus, I’ve noticed (through MyBlogLog stats) that even though these ads are getting clicked, Google says none of them are clicked. Ever.

I didn’t expect to make any real money through Adsense, but it makes me wonder: Is something wrong with Google’s monitoring? Or is MyBlogLog just making it up? Somebody’s lying about it, that’s for sure. One thing I do know for certain:

Google Adsense just doesn’t make sense.

I am Jon, and I’m just saying…

Firefox Setup, Nice and Easy

The information in this post applies specifically to Firefox versions up to version 2.0.0.16.

First Things First – Get Firefox!

According to what I read and hear, Firefox has garnered between about 12 and 20 percent of the browser market so far. But from what I can see in these little charts from Feedburner and Google, more than two-thirds of Wordout readers are using Firefox. Not all you guys are up to date, though, so the first thing to do is to make sure you have the latest version of Firefox.


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Click The Thumbnails for a Full Size View
(if you need to).


To find out if you are running the latest and greatest, click on the Help menu. All the way down at the bottom of the list, click About. A window will appear. You want to look at the very last thing written there, a number. As of December 10th the current number is 2.0.0.11, so if your version number is lower than that one, you need to upgrade. (If you have any doubts, select the option “Check for Updates” in the Help menu.) If don’t have Firefox installed yet, or if you need to upgrade, click here and download it to your desktop. Or you can just choose to run it from it’s current location, if you have that option.(Vista owners, just click through all the warnings and confirmations and whatever, as long as you’re installing Firefox from that link.) If you downloaded the file, run it now.

As you’re installing Firefox, the installer program gives you a few choices. It’s safe to simply click through these choices, leaving them at their defaults. Once the installer is finished, Firefox will start. The first time Firefox runs, it will ask you if it is the default browser, and if you want to import any settings from Internet Explorer (or whatever your default browser was). Saying yes to both questions is fine with me, and ensures your favorite sites and your homepage will travel to Firefox with you.

“Firefox Is Ugly”

You’ll notice that Firefox, without customization, is rather ugly. I’ve heard that repeated alot over the last couple of years. But that’s the thing about Firefox. It expects you to mess with it. There’s very little more than raw “Go” built into it when you first get it. Luckily, messing around with Firefox is pretty easy. You go to a page and click a big button that says “Install Now“. Then another window appears and you can see it countdown your place in line. As soon as the file is available to you, the second “Install Now” button appears, you click it, and you are good to go.

Add Ons – Not Just Another Useless Toolbar

Below is a list of links that not only spruce up your new browser, but add real functionality to it as well. Trust me, none of these are just another useless toolbar to clutter your screen. (Except for one. Can you guess which?) Go ahead and click each one with your MIDDLE mouse button (that scroll wheel is a button, too), so they open in new tabs without having to leave this page. You can open them all, one by one. Note: If you click your middle mouse button anywhere but a link, your screen may start scrolling in the direction of the mouse. Just click the middle button again to stop it.

Noia Extreme – My favorite way to look at Firefox.
Adblock – I have it, but I see no need for it.
BlueOrganizer – The best way I know to store your bookmarks.
Forecast Fox – Gotta have my weather.
FoxClocks – You might know somebody somewhere else.
Foxy Tunes – Full control over music players like Winamp, Media Player.
Homeland Security (cynical) – Normally yellow bar that usually says “Scared”.
Homeland Security – Normally yellow bar that follows the DHS color scheme.
Pong – Who knows when you want to play?
Quicknote – Perfect for taking notes while you’re researching on the net.
Session Manager – Never lose a session, even when you crash.
Text Size Toolbar – For tired, old eyes. And tired young eyes.

Feed Me!

Adding feeds is easy, too. Just click the link below and go to the page. As you go to each page, look at the address bar up above. Over to the right, just before the “Go” button, you’ll see an RSS icon. Just click it, and tell it to always use “Live Bookmarks“. As you OK each one, you’ll see it appear on your Bookmark Toolbar, below the address bar. You can type in your own abbreviated names for these feeds as you’re approving them. If you forget, and want to change them later, just right click on them and select Properties. Remember, in the future you can subscribe to as many RSS feeds as you want this way. Go ahead and click these with your middle button, too. You’re getting quite a few tabs opened by now.

CNN . AP . Reuters . Wordout . F-Secure

Over on the far right of your screen, just above the top of this window, you see all your tabs and a little arrow pointing to the right. Click the arrow to get all the way to the last tab. Once you go to that tab and get the RSS feed, you’ll want to just close that tab by clicking on the little “x” on the right side of the tab. When that tab disappears, the next one will be in front of you. Go ahead and subscribe to all the RSS feeds you chose, and then install the add-ons, one by one. The last one you’ll get to is Noia Extreme, and it requires you to do a bit more.

Noia Extreme is a Theme. You can have many themes installed, but you have to select which one you want to see. When you click to install Noia, a different kind of box appears. Just agree with it. Then, in the add-ons box, under themes, you will find Noia 2.0 Extreme. Click the “Use Theme” button and close that window. Then restart Firefox.

noia
Click To Enlarge

Just The Way You Want It

You’re going to think something has gone radically wrong. Nothing has taken this long since you accidentally downloaded that… well, we won’t discuss that here… but don’t worry about it. Firefox takes a bit of extra time during this startup. We’ve just added alot to it, and it needs just a moment to get its face on.

It will need your help. Several of these add-ons are going to need some information from you to work right. Forecast Fox will present you with a list of options, one of which is your zip code. Without at least that much, it can’t do its job. There are also options for how it should display itself, and where. I usually like it up top, towards the right of my Menu toolbar.

Look through all the options in all the add-ons. Take your time, there’s no real hurry here. You can choose to set some of them up later if you want to. There’s nothing wrong with that either. This will take some getting used to, and you will probably change things around a few times before you get it just the way you want it.


customize

Once you’re done with the configurations, and all you have open is Firefox, you want to place your mouse kind of between the address bar and the bar above it, and right click. Select “Customize“, and the Customize Toolbar will appear. Here you see many of the features you just installed. You want to grab them with the left mouse button and drag them onto one of the toolbars up above.

mod
Grab And Drag

The first thing I usually do is grab the Google Search bar and drag it onto the top bar, so that the address bar and the search bar are stacked. Then I grab a couple of Flexible Spaces and place them on each side of the search bar. I cram FoxClocks all the way to the top right and throw a Print button up there too. I drag the Bookmarks, Downloads, and History and place them on the left, bottom toolbar, beside my feeds. Then I grab 2 more of those Flexible Spaces and put them on either side of my feeds. I like to have the Text Size Toolbar on the right, beside the feeds.The Session Manager goes right beside my Go button, and the Undo Close button goes to the right of that. I put my BlueMark in between the Home button and the address bar. While you’re in there, you might want to change the size of the icons, and either add or remove the text. When you’re done dragging things around, close out that window.

Oh yeah, one more thing. Click on the “G” inside the Google Search Bar. All the way at the bottom click “Manage Search Engines“. In the little window that pops up, click the link that says “Get more search engines”. This will open a new tab with a list of different search engines you might like to have right at your fingertips. I like to have a dictionary, at the very least. The Mycroft link at the bottom of that page will take you to even more selections.

By now you should have something that looks similar to this:


search3
Click To Enlarge

Don’t worry if it doesn’t look exactly like mine. On 3 different computers, I have Firefox setup in 3 different ways. Once you get a bit more familiar with these add-ons, you might find that you like them better some other way. And that’s okay. That’s what Firefox expects. Once you’re comfortable with it, go back to Firefox and look through the add-ons. See if there are more you might like. Trust me, these only scratch the surface.

If you have any questions, feel free to ask away. Either leave a comment or click the AskAway! button at the top of this page.

I am Jon, and Firefox is my browser of choice.

Merry Christmas From Microsoft!

Microsoft Tuesday!

Like clockwork, on the 2nd Tuesday of every month, Microsoft releases its latest batch of security updates. This Tuesday brought a banner crop. According to the guys at F-Secure, there are at least 7 updates you might need, so if you haven’t updated yet, be sure to head over there and get fixed.

You’ll have to pull that old Internet Explorer out of the garage to get there. They’ve got guards at the gate who don’t like strange animals like Fire Foxes. But that’s okay. You need to take her out every now and then or else she’ll fall apart. And as closely tied to your Windows as she is, well, you just wouldn’t want that, I assure you.

In keeping with the transportation motif, I offer you this little puzzle. Those were the days, eh?


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I am Jon, and I’m taking the old Explorer out for a drive… a short drive.

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w00t! Not Just Another 4 Letter Word!

w00t!

Merriam-Webster’s Word of the Year for 2007 has been announced, and the winner is a 4 letter word with no vowels. There are 2 consonants at each end, separated by double zeros. It’s pronounced to rhyme with “hoot”, and a hoot of a word it is. It had some tough competition this year, from words like “facebook”, “conundrum” and “quixotic”. In all there were seven candidates for the honor, which was decided by voting at the MW website. There was a bit of speculation that “facebook” would win the day, but short and sweet little “w00t” took the honor by a “vast majority”. From the announcement at MW:

This year’s winning word first became popular in competitive online gaming forums as part of what is known as l33t (“leet,” or “elite”) speak—an esoteric computer hacker language in which numbers and symbols are put together to look like letters. Although the double “o” in the word is usually represented by double zeroes, the exclamation is also known to be an acronym for “we owned the other team”—again stemming from the gaming community.

W00t follows in the steps of some words that, just a few years ago, weren’t heard much. In 2004 the word was “blog“. In 2005 it was “integrity“. Last year, thanks to Colbert Nation, it was “truthiness“. It is, as far as I know, the first word in the dictionary to have numbers instead of vowels. Of course, it’s just the online dictionary, but who knows, maybe w00t will soon find itself in the complete unabridged version?

I especially liked this, from the MW website:

“w00t (interjection)
expressing joy (it could be after a triumph, or for no reason at all); similar in use to the word “yay”

[usage:] w00t! I won the contest!”

If you read my last post, then you’ll understand why I like that usage example. Hopefully, that’s the title of an upcoming article here at Wordout.

I am Jon, and, well… w00t!

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Snap Shots – 5 Great Ways To Drill Your Links

Link Drillers

Snap Shots is of a class of scripts called Link Drillers. They have the ability to drill into the link to reveal more information about the link. There are a couple of main reasons why you might want to do this, depending on your perspective (whether you’re currently an author or a reader).

As a reader, you might drill into the link to see if there’s anything else you want to do with it. Maybe you want to click it, maybe not. Maybe you want to do something entirely different with it. You might never know unless you can get at whatever it is that’s inside that link.

As an author, you want to provide the most engaging content possible. You want your reader to keep reading your stuff, whether you’re already on the so-called A-list or not. You know that you have to be distinctive, with a voice that’s not only all your own, but entertaining to your readership. They gotta wanna come back. Today, I will focus only on the author’s perspective.

The Author’s Perspective

As a tool for the author, Snap Shots is superb. There are 5 basic ways an author might use it.

1.Instant Reference/Clarification – The author can provide a quick definition for unknown words or concepts without the reader ever leaving the page. You can see an example of this use in the 1st paragraph above, with the word “scripts”. Or, the author might rather choose to clarify his choice of words, so that the reader is more certain of the contextual meaning, as shown in this screenshot.

Rabidly2

In this instance, the author used a word that, in context, could have been exactly what you see or could have been a typo (rapidly). The Snap Shot clearly shows the author’s intent.


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2.Punctuation – The author can “punctuate” his writing with images that evoke emotional responses in the reader, expanding artistic styling capabilities. Satire, irony, and other forms of nuanced speech can be illustrated with instant imagery.

Humor2

Images become a tool for the author, much like a punctuation mark or a comma, enhancing the ability to convey emotional intent with perfect clarity.


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3.Allusion – The author can now use working video and audio, allowing literary tools such as “allusion” to be developed further. By showing the allusion to those not familiar with it, a greater and more rounded appreciation of the topic is won by more people.

HillStBlues2

The author can pinpoint the source of his allusion, introducing some readers to new sources of understanding and providing a moment of nostalgia for the informed.
Allusion becomes real.



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4.Presentation – The author can provide an instant image, video or audio as a reference, or example of a topic.

AdVsCon

This post was all about this video, so here it is without even leaving the page.


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5.Enticement – The author can “tease”, to entice the reader to actually click the link.

Tease2

Here the author is teasing the reader. Notice the mainly black website inside the Snapshot. Look at the words the author wrote, teasing readers that they “really ought to click that Foreigner link”.
(Go ahead, click it with your scroll button…it’ll play forever….)


And The Band Plays On

We’ve seen how a judicious use of Snap Shots can add value to the content in our sites. We can instantly clarify our meaning or provide a source of reference. We can stir emotions, we can take our readers back in time to a place they have, or perhaps, have never been. And we can get personal, play around a little and generally just have fun with our readers like old friends.

Is this manipulating our readers? Sure it is, much in the same way that Hemingway manipulated his readers by naming a book “For Whom The Bell Tolls”. With just 5 words, he told us the story, and made us want the details even more. Did we get offended by that? No. To the contrary, it became required reading.

Using link drillers can add another dimension to our writing, and help us to create our own, easily recognizable voice. In this constantly evolving world of internet publishing, technology is finally beginning to enable the artist in all of us. Some of us will embrace it, some will “leave well enough alone”. If we ignore the advances we see available to us, we run the risk of being left behind. Once that happens, to partially quote John Donne:

“…never send to know for whom the bell tolls; it tolls for thee…”

Feel free to look through Wordout at the many ways link drillers are used. In a couple of posts you will see them on almost every link. I’ve left those posts untouched, as examples of how NOT to use drillers. Judiciously used, they are great. But overusing them, or using them in places where they simply are not needed will drive visitors from your site like a wailing banshee. Remember: Link drillers are like exclamation marks, or that silly internet phrase, “LOL”. Too many and they mean nothing. Too much, and we lose our credibility.

BTW, I’m sure you noticed those little blue boxes in some of the images above. Those are link drillers, too, but those are oriented more toward the readers than the authors. I’ll cover them soon, in upcoming pieces on AdaptiveBlue.

But before that happens, I’ll be covering Snap Shots from the more important reader’s perspective. After all, it’s all about you guys, and me, when I’m one of you. Without the readers, this would all be pointless.

I am Jon, and… is that the starting bell I hear?

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this post has been edited for content and style.

Fake: IRS Refund For Your VISA or MasterCard!

The following is a copy of an email I found in my Junk EMail. I always go through it in case there’s an old friend or something that I might actually want to see. Usually it’s a necessary waste of time. But I thought you might like to see this.

Notice that the return address seems to go right where it ought to go: irs dot gov. If you type that into your address bar you will go to the US Internal Revenue website. But right after that is where the 1st tip-off is found. See all that “Add to Address Book” stuff? Trust me, the government could care less whether they are in my address book. And they certainly don’t want to be in my phone…or do they?

Looking at the subject line, we find that there is a “Tax Refund” on my VISA or my MasterCard. Hmm, they don’t know which one? That is clue #2. Come along and I think in the end we’ll have a bit of a giggle:

 

From: “Internal Revenue Service” <refund@irs.gov> Add to Address BookAdd to Address Book Add Mobile Alert
Subject: Notification of Tax Refund on your VISA or MasterCard Now
Date: Thu, 29 Nov 2007 10:48:06 -0500

> Notification of Tax Refund on your VISA or MasterCard Now,

> After the last annual calculations of your fiscal activity we have
determined that you are eligible to receive a tax refund of $329.30.


Hey, cool! I could use $329.30 right about now. What perfect timing!


>A refund can be delayed for a variety of reasons.
Fox example submitting invalid records or applying after the
deadline.


Wow, I didn’t submit any invalid records! Sure hope the deadline hasn’t passed… It was nice of them to include that “Foxy” example, just so I would know what to look for…


> Sorry for any inconvenience this may cause and thank you for your
patience.


Gee, these are the nicest IRS guys I’ve ever heard of!


> To access the form for your tax refund please copy/paste the link
below in your browser (or click the link below)
http://hostxxx-xxx-235-101.ixxxxxxxxxxxxxxxxx/xxxxxxx.php

ok, nobody use that link, ok???

Huh? “host217-36-235-101.in-addr.btopenworld.com:84/”? Is the IRS outsourcing their refunds?


> Note: For security reasons, we will record your ip-address, the date
and time.
Deliberate wrong inputs are criminally pursued and indicated.


Well, guess these guys aren’t so nice after all! Or very bright, either. I wonder how far they plan to pursue me. And how, exactly, will they indicate me? And for what?


Regards,

Internal Revenue Service

© Copyright 2007, Internal Revenue Service U.S.A.

YLJCUUZGQFEMHHZMZPUQGGDZIXWKXKRPBPMPUT

 

I especially like all the seemingly random letters at the end. I guess they were trying to imitate a hash of some sort? Who knows?

Well, we had ourselves a little chuckle here, but the sobering thought is that somewhere, somebody believed this. I can only hope they haven’t lost alot of money over it. We are gullible, people. Maybe not me or you, maybe not this time, but sometime or the other we just choose to believe, regardless. Given just the wrong circumstances, the right motivations, we can be fooled.

Let’s all be careful out there. And in here.

I am Jon, and I am indicated.

Piracy In France – The Smokescreen

Nothing For Us, Something For Nothing for Them

Last week, French President Nicolas Sarkozy endorsed a new law aimed at punishing those who share music and movies online. The new law creates an agency to sift through data that ISPs will be required to hand over about their highest-volume bandwidth users. Offenders will receive 2 warnings, and then be subject to disconnection.

This concept is the brainchild of Denis Olivennes, chairman of the retail chain Fnac. Fnac is one of the largest entertainmnet chains in France, and so has a definite interest in “physical-format” items such as CDs and DVDs. The theory is that, if downloads (non-physical) can be curtailed then sales of CDs and DVDs will go up. Seems like a conflict of interest to some.

How It Works:
ISPs monitor your bandwidth usage, identifying high-bandwidth users by name.
ISPs provide a list to the newly created agency.
The agency sends out “electronic warning messages” to individual users.
After 2 warnings, users are subject to disconnection.
Filmmakers agree to release physical DVDs faster.
Music firms support DRM-free tracks in music stores.

The WTF Factor
ISPs have always monitored bandwidth usage. That is, after all, what they are selling. They have an “inventory” of available bandwidth and, like any other business with an inventory, must know how much they have available.
P2P networks demand alot of bandwidth, so lowering the amount for a group of users will make more available across their system. This translates into increasing their supply, and probably their profits.

I’m not against more profits. But I am uncertain about any value this will add to anyone in the public. In the past, any customer of any ISP in the “free” world had some assurance that their personal info was kept confidential. This will not be true anymore. What will be true is that the ISPs are now providing that very personal information to an agency created by the government to help these two industries become more profitable.

Also to be considered is the reality that this strategy can only work in an area that’s pretty well saturated with cheap high-speed internet services. ISPs in other countries seem to be a bit reluctant to cooperate with efforts like these. File-sharing, questionable or not, is one of the biggest motivators for buying a high-speed connection.

Here’s a few quotes I’d like you to consider:

“In return for agreeing to monitor net use, film-makers agreed to speed up the transfer of movies to DVD and music firms pledged to support DRM-free tracks on music stores.”

Physical DVDs and CDs generally do not contain any DRM already, so the promise of no DRM on CDs is only smoke. And DVD releases are already fairly rapid. If they really thought this was cutting into their sales, they would just speed up DVD releases anyway. More smoke. The film-makers and music firms are not the ones doing the monitoring, the ISPs are, so this statement is all just smoke from its premise.

“The group who brokered the deal said the measures were intended to curb casual piracy rather than tackle large scale pirate groups.”

That quote, right there, tells the whole story. Large scale pirating, if pirating were the problem, would be the real threat to go after. But this is not about “pirating”. This is about increasing profits in 2 industries that are already increasing profits daily.The truth is that bandwidth is getting cheaper by the minute. By. The. Minute. ISPs can do nothing and their profits will go up. Record producers usually lose money on a per artist basis, but they have cut back on new artists and their profits are up. This is all what I can’t help but call, Bullicus.

From a well written critique of the RIAA(and others) assertions about online piracy. “If piracy is the problem, why is it that sales didn’t start declining until AFTER the RIAA had Napster shut down?”

Well, that’s a very good question. Could it be that the buying public now sees itself as an adversary to the recording industry? We’ve known all along that most of the artists got squat from their recording deals. Maybe we’ve changed the way we look at that, after several years of being treated like thieves.

So Who Benefits?

ISPs – less bandwidth used and therefore lower cost of operating services
FNAC – hoping for more physical item sales
IFPI etc – maintaining what little bit of control over where the money goes
Artists – can’t see any benefits here….

I am Jon, and I am calling Bullicus.

New Firefox Update

I learned through the Internet Storm Center that Firefox has a new update available. The latest update is version 2.0.0.11, which fixes a bug in the way Firefox handles some images. This may not affect you, depending on the sites you visit, but it never hurts to have the latest version.

Interesting facts: Did you know that the 2.0.0.10 release fixed or upgraded over 11,000 items in Firefox? Did you know that every day over 10,000 individual people test Firefox’s latest developments?

I am Jon, and I am keeping you up-to-date.

“You’re not even listening, are you?”

Let’s all go to LOL LOL Land…

Okay, maybe it’s because it’s nearly 1am on a Friday morning. Maybe it’s just that I have worked, like, 80 hours since Sunday.

Or maybe it’s because this is truly funny, but I am going to write something not many self-respecting computergeeks would even think:

Microsoft got this right. Watch the video. You will laugh.

It’s only funny because it’s true.Thanks to Read/Write Web for pointing to the video.

I am Jon, and I am still lol. Well, I was… really. ?:^D

SmartLinks!

Here it is, 24 hours later, and if you’ll look over to the right (you may have to scroll down a bit) you’ll find that even though there are still a couple of tweaks to make, SmartLinks is working! As you’re watching, you’ll see it generating thumbnail previews of my favorite sites. Clicking on any of the thumbs gives you a larger view and clicking on that will take you to the site. There’s a bit more you can do with it, but I will leave that for later. Go ahead, play with it. It’s fun!

It’s late, I haven’t eaten, and tomorrow is a busy day. I just wanted to call your attention to it tonight because I just love it. I ‘ll be writing a review of AdaptiveBlue SmartLinks sometime this week. All I will say right now is that Adaptive Blue has some really great people. Be sure and check back for the details. As a matter of fact, why not just subscribe to Wordout right now, so you never miss a thing? Just click FeedMe!

I am Jon, and I am hungry.

New at Wordout – SnapShots and SmartLinks!

I’ve been doing quite a bit of work to the site lately, trying to add some fun and informative little extras. One of the latest things I am testing is Snapshots. If you look at the links in this post, you will notice a little box above and to the right of each link. (If you don’t see the little boxes, hit your browser refresh button. You are probably looking at a cached version of the page.) Placing your mouse on that little box will give you more information about the link.

Sometimes SnapShots brings you the information you need, without your having to leave the site, while other times it lets you “look ahead,” before deciding if you want to follow a link or not. Go ahead and try it out on that word, “cached”. Now try the SnapShots link. To close the SnapShot, just move your mouse away or click anywhere outside the SnapShot box.

You might decide that you don’t like Snapshots. That’s okay, you can turn it off. If you decide to disable it, please let me know through the Contact button above. If more people like it than hate it, I will keep it. If the majority of you hate it, it’s history. Either way, let me know what you think! If you decide Snapshots is not for you, just click the Options icon in the upper right corner of the Snap Shot and opt out.

Scrolling down the page a bit you will find another new widget in the sidebar. SmartLinks allows you to display your links visually. I’m really excited about about Smartlinks. Once I have wrapped my mind around it I will be able to display the “Recommended Reading” and “Links” in a way I think you will like. Meantime, about all I have working correctly as of Saturday at midnight, is the display.

Notice that the link to Smartlinks takes you to Adaptive Blue, founded by well-known software architect, Alex Iskold. Alex is also regularly found writing great content over at Read/Write Web and is referenced extensively across the net. He was kind enough to stop by Wordout a bit ago and gave me some pointers via emails. (Thanks Alex!) The page you land on hosts a cool plugin for Firefox which allows you to set up your very own Smartlinks organizer. Click the button to see the show.

Well, that’s about it for this week. I want to thank every one of you for dropping by. Seeing my readership increasing each day gives me a feeling that I am doing something worthwhile. Sometimes I find it nearly impossible to stop working, trying to make this site a place you will like and pass on to your friends. Tonight, even though I have reams of stuff to write about and more coding to understand, well, tonight just isn’t one of those nights. Tonight, I am simply too tired.

I am Jon, and I am taking a break….

Live Documents Integrates With Your MS Office

If you’re wondering why I have never commented on any of the web-based Office’s springing up all over the place, it’s because I have yet to see one that offers anything worthwhile. Each one seems to be concerned with only one thing, taking the customer base away from MS Office. And that, in my eyes, isn’t really helping me or you. I know, several large companies have recently started using Google Apps and Zoho. And maybe that’s going to save those companies some cash. But for you and me, who don’t feel the need to upgrade every time Microsoft redesigns the user interface, where’s the perks?

That all changed when I read Nick Carr’s review over at Rough Type of Live Documents, a startup based in India and founded by the guy who dreamed up Hotmail. You should go and check out their site, it’s nice. It has a clean feel to it.

Live Documents is free to individual users, and comes at a small price for businesses. But that is not its greatest strength.

Live Documents can fully integrate with the MS Office already on your desktop. This is a first. This is a real benefit. You see, all the other new web-based Office replacements are designed to do just that: Replace MS Office. Live Documents lets you keep your existing Office and expand it into a web-enabled management suite. They copied the MS Office 2007 interface and features. I think that means you will get the Office 2007 capabilities regardless of what version of MS Office you are currently using. Hey! A free upgrade!

Live Documents is not fully online as of this writing. At the top right of their homepage is a little link that will let you apply for an account. I did.

I am Jon, and I am looking forward to my Office upgrade.

Viral Videos Get Professional Help

Have you ever wondered how the most popular videos at youtube get so popular? It’s no accident, says Dan Ackerman Greenberg, co-founder of The Commotion Group. In a guest blog at TechCrunch, Dan gives us 9 secrets his viral video marketing company uses to get from 100 thousand to 1.5 million views.

According to Dan:

“There are tens of thousands of videos uploaded to YouTube each day (I’ve heard estimates between 10-65,000 videos per day). I don’t care how “viral” you think your video is; no one is going to find it and no one is going to watch it.

The members of my startup are hired guns – our clients give us videos and we make them go viral. Our rule of thumb is that if we don’t get a video 100,000 views, we don’t charge.”

Even though it is a rather long piece (and coming from me, that’s saying something!), it was reasonably interesting to see how the phenomenon is actually orchestrated. Some of the techniques are so simple, it’s amazing. Other techniques might make you stop and go, hmmm….. For instance, the way they leverage social sites, manipulate online relationships, create false conversations about their project… aren’t these things basically being dishonest to get the job done? It may not be illegal, but is it ethical? What do you think about this? Does it even matter?

I am Jon, and I am going, hmmm……

What, Exactly, Is a Spiral Frog?

Spiralfrog is a flailing, privately owned company offering free, ad-laden music downloads. I say “flailing” because these guys are obviously not going to succeed. Before you go clicking their link expecting to download some cool tunes, let me fill you in on a few of the “downs” to this download deal. Two sources provide the background information here.

First, thanks to Marshall Kilpatrick over at Read/Write Web, we learn the following:

“The SpiralFrog model is awful. Users get free downloads of DRM laden songs that they can listen to in Windows Media Player, but they have to periodically answer survey questions and view ads in order to for the songs to continue playing. The site itself looks like one big ad with music appended to it.”

Joeseph Weisenthal at paidContent.org goes on to quote their future strategy:

“Execute marketing campaign in the United States aimed at 13-34 year olds, through one or more of the following approaches: hire gorilla (sic) marketing firms for unconventional promotions; consumer targeted press releases; advertising on some of the youth community sites; or hiring ‘bloggers’ to attract attention to us on the internet.”

So, they think a 34 year-old father struggling to support his family has the same desires as a 13 year old girl? They make no distinctions, so who’s to say? Needless to say, I agree with Marshall’s assessment that the next step will be an all-out, and very annoying, media blitz. Very “gorilla“, indeed.

And what’s up with requiring Windows Media Player 11 just to view the site? I don’t have it, and I don’t want it. It’s just got too much Micro$oft DRM attached to it for my tastes. Plus, the only player that these downloads will play on is Media Player! Geez! Talk about trying to lock you in… but then again, that’s the Microstuff’s way. (To my way of thinking, all these restrictions on the download replaces the “free” with “as long as you do it our way, on our player, or else..” Free should mean, free to do with it whatever I want, as long as it’s legal.)

A Better Way To Go

For a better alternative, look to RCRD LBL. It’s the same idea, ad-supported free music downloads. But definitely NOT the same implementation. According to the RCRD LBL FAQ these tunes are playable in several players. There is no DRM at all. Formats for most popular music files are supported including the old standard (and my favorite), MP3. You are allowed to copy the files onto your portable devices. You are allowed to make mix-cds to share with your friends. You are allowed to do just about anything that you don’t make a profit on. You can even install a widget on your own website so that your visitors can play the tunes while they’re there.

Now that’s free downloads. I might even put up with a couple of ads along the way. After all, somebody does have to pay the artists.

I am Jon, and I love music, especially when it’s a free download.

Spam Control! – Update

Spam Control!

Thanks to the guys at Windows Secrets (see their feed in the sidebar), I have a little more info on spam control. Mark Edwards provided a couple of links that I am going to pass on to you guys.

Before I do, though, I just want to say that once again, I have proven myself to be just a bit “dee dee deee”, because I didn’t think of it first. I’ve been using “dead” email addresses since the 90’s, and I never thought to create a site that provides, wait for it…… Temporary E-Mail addresses.

Yep, there’s at least a couple of sites out there that do just that. And here’s the great thing: you can make up a temporary address “on the fly”, without having to go and register for it first. Say you’re slipping around the web and you see this great thing you want to sign up for, a game or whatever. When you get to the part where they ask for a “valid” email address, you just make one up and type it in. The temp service automagically creates it for you on their server and you can go there to validate your subscription or whatever, and then forget about it.

Each of the two have different features, and what might work for one of you may not be what another one wants, so check them both out.

Temporary Inbox is maybe my favorite, mainly because of the extensions for Firefox. If you use the big blue “e”, they have a toolbar that fits in there. Same for Opera. These add-ons will automagically generate a random mailbox name for you, plus you can check that email with a single click of a button. (That’s alot easier than using Yahoo! or GMail…). The emails received at that box are deleted after 6 hours.
The other cool site is Mailinator. They give you the ability to put your mailinator inbox right on your website (if you have one). This way, you don’t even have to leave your site to check your mail. Again, your emails will be deleted after a few hours.

Remember, these email addresses are totally NOT secure. Anyone can read the emails sent there if they can guess your login and password. There is absolutely NO security in a service like this, except for the oblique security you get from not revealing your real address.

Check them both out. I think you will find one or both of them to be a great help in controlling the spam.

And let me recommend Windows Secrets newsletter as a great investment of time. The free version, which I have linked to in the sidebar, is good for learning alot of things you might not ever learn any other way. But the Paid version is great. There is always something to be learned in there, even for a guy like me, who’s been geeking around these things since windows were something to be looked through, not at.

I am Jon, and I still hate spam.