Viral Videos Get Professional Help

Have you ever wondered how the most popular videos at youtube get so popular? It’s no accident, says Dan Ackerman Greenberg, co-founder of The Commotion Group. In a guest blog at TechCrunch, Dan gives us 9 secrets his viral video marketing company uses to get from 100 thousand to 1.5 million views.

According to Dan:

“There are tens of thousands of videos uploaded to YouTube each day (I’ve heard estimates between 10-65,000 videos per day). I don’t care how “viral” you think your video is; no one is going to find it and no one is going to watch it.

The members of my startup are hired guns – our clients give us videos and we make them go viral. Our rule of thumb is that if we don’t get a video 100,000 views, we don’t charge.”

Even though it is a rather long piece (and coming from me, that’s saying something!), it was reasonably interesting to see how the phenomenon is actually orchestrated. Some of the techniques are so simple, it’s amazing. Other techniques might make you stop and go, hmmm….. For instance, the way they leverage social sites, manipulate online relationships, create false conversations about their project… aren’t these things basically being dishonest to get the job done? It may not be illegal, but is it ethical? What do you think about this? Does it even matter?

I am Jon, and I am going, hmmm……

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